GUESS? started in 1981 as a small California jeans company. Now, GUESS?, Inc. has developed into a global lifestyle brand. While jeans remain the foundation of the company's history and success, GUESS? designs, markets and distributes its full collections of women's and men's apparel throughout the United States and Canada. The company has successfully granted licenses for the manufacture and distribution of many of its product categories, including kids & baby apparel, watches, footwear, belts, fragrance, jewelry, swimwear, handbags, small leather goods, eyewear, and leather apparel. GUESS? has licensees and distributors in Europe, South America, Asia, Africa and the Middle East.

The GUESS? founders and majority owners, Maurice and Paul, were raised in the south of France, a region that cultivates a passionate understanding of French design and the essence of style. Combining their love of the American West with a European sensibility, they created GUESS?, Inc.

In the early 80s, fashion denim had little direction. People felt that denim was dated, and jeans were not considered a fashion statement. The Marciano brothers would change that perception forever. Their designs were timeless, sensuous, strong and chic. The GUESS? approach was fresh and set the standard for the future of denim. Initially, retailers greeted GUESS? with skepticism. Buyers weren't interested in denim, but the brothers' infallible instincts and persistence prevailed. Their 3-zip Marilyn jean was sexy, with a unique style and attitude. Bloomingdale's finally agreed to sell two-dozen pairs of the 3-zip Marilyn jean as a favor to the Marciano brothers. Within hours, the entire stock was sold out. The GUESS? label was born and would become one of the world's most recognized and influential brand names.

GUESS? quickly infiltrated popular culture and became an icon of the generation. GUESS? created groundbreaking advertising campaigns featuring sexy, sultry models previously unknown in the industry, and turned them into superstars overnight. Models such as Claudia Schiffer, Carrè Otis, Eva Herzigova, Laetitia Casta, Carla Bruni, and Naomi Campbell launched their careers in the original GUESS? campaigns. Directed by the keen eye of Paul Marciano and shot by then unfamiliar photographers such as Wayne Maser, Ellen Von Unwerth, and Neil Kirk, the GUESS? brand was brought to life from the deserts of the American West to the beaches of Rio and the streets of Paris.

With striking images and fresh new products, the brand gained momentum and nationwide recognition. In the 80s, GUESS? product expanded beyond men's and women's jeans, as Baby GUESS?, GUESS? Watches, GUESS? Footwear, GUESS? Eyewear and GUESS? Parfum were created. The 90s saw rapid international expansion, bringing the GUESS? American tradition to Europe, Asia, South America, Africa, Australia and the Middle East. The second decade of GUESS? brought the introduction of GUESS Collection, Handbags, Activewear, Jewelry, Swimwear, Innerwear, Leather, Belts, Neckwear, and Men's Classics. In the mid 90s, GUESS? became a public company and launched its first web site, GUESS.com. Prior to the new millennium, GUESS.com became an e-commerce site, and the GUESS? family continued to grow with the launch of the GUESS?' online outlet, GUESS.com/outlet, in 2001. GUESS? continues to challenge its own high standards as the company strives to remain a driving force in the 21st Century.

MAURICE MARCIANO BIOGRAPHY
Founder Maurice Marciano, Co-Chairman and Co-Chief Executive Officer, has overseen the company's design direction and has led its unwavering and extraordinary expansion since 1982. He is truly the driving force behind the company's spirit and commitment to superior quality. Maurice has guided the company's growth to a net revenue of about $636.6 million for 2003.

Maurice concentrates on product development and coordinating the design department. He is also in charge of quality control, from raw materials to the final product. Each category of merchandise reflects the same unique aesthetic that is the core of the GUESS? design philosophy. GUESS? was created to enhance the casual, yet diverse lifestyles of its customers.

PAUL MARCIANO BIOGRAPHY
Founder Paul Marciano, Co-Chairman and Co-Chief Executive Officer, is credited with the vision that is the cornerstone of the GUESS? image - one that has created some of the most innovative and groundbreaking pictures in the history of advertising..

Truly a visionary, Paul has shaped the direction and the look of GUESS? advertising from its inception. With his unique eye for dramatic photography, he has created images that invite a voyeuristic and emotional response in the eyes of their viewers. Supported by bold, sensuous and captivating advertising images, GUESS? has received the industry's highest honors, including the Clio and Designers and Art Directors awards, assuring its place in American popular culture.

GUESS?' successful global expansion can be attributed to Paul's lead role in overseeing the development of the domestic and international licensing and export businesses. Under his keen supervision, as of December 3, 2004, GUESS? had 21 domestic and International licensees and distribution in major cities throughout Africa, Asia, Australia, Europe, the Middle East, North America and South America. Paul Marciano is also the driving force behind the success of the worldwide retail store and factory store expansion.